Unlike our ancestors, we are not anymore in love with Beauty
but with Efficiency… And ever since we
have started worshiping Efficiency in the name of progress and development,
ugliness and violence are disfiguring our planet!! (Read ‘Beauty is God Himself’)
A sustainable world is a world in which efficiency and
beauty will come together. A sustainable world will be a beautiful world, an
aesthetic world, an artistic world.
Remember the formula:
BEAUTY + Efficiency = Sustainability
Let’s take the example of the fridge… the modern fridge
versus the traditional fridge… and see
how the above formula applies.