The traditional Rajasthani fridge: a perfect blend of beauty and efficiency.

Unlike our ancestors, we are not anymore in love with Beauty but with Efficiency…  And ever since we have started worshiping Efficiency in the name of progress and development, ugliness and violence are disfiguring our planet!! (Read ‘Beauty is God Himself’)

A sustainable world is a world in which efficiency and beauty will come together. A sustainable world will be a beautiful world, an aesthetic world, an artistic world.

Remember the formula:

BEAUTY + Efficiency = Sustainability

Let’s take the example of the fridge… the modern fridge versus the traditional fridge…  and see how the above formula applies.

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